As we head into the Easter weekend, I’ve finally had a moment to share some  some pictures from our brilliant launch party last weekend.

There were a whole host of fertility experts in Manchester to attend The Fertility Show I wanted to invite them to a little soiree to celebrate the launch of The Ultimate Fertility Guide. My next podcast episode has soundbites from all of my guests so you can get a good sense of who was in town to attend and exhibit at The Fertility Show and who is interested in changing the way they market their business.

I was so nervous standing up in front of everyone, despite the fact in my professional life I have presented on stages in front of large crowds. This was the first time I have launched a product and I was so nervous, but the crowd were very generous and as excited as I was it seems.

My event was to highlight how The Ultimate Fertility Guide is breaking the mould with marketing for the fertility industry, providing one place where people searching for information about their fertility can find all areas of the industry listed in one place. I explained the benefits of video content in your  marketing mix and how we are all obsessed with scrolling through our social media feeds and watching rather than reading.

Did you know over 80% of us prefer to watch content? So if you’re not making video – how will people find out about you? Being a part of The Ultimate Fertility Guide will take this headache away from you.  Your listing includes video content and each week The Fertility Podcast will be promoting the guide in over 50 countries around the world.  The video content will also be repurposed at times and shared on the podcast feed or additional interviews can happen.

So already you have access to two new types of digital content to share and you will also have access to a brilliant digital content team to brainstorm ideas with. The Ultimate Fertility Guide will enable current dialogue addressing issues that are concerning people today, rather than dated blog posts or newspaper articles.

With the technology behind this incredible science changing all the time, the fertility industry needs a place to be able to be to be proactive and that is what we have created.